What Are The Disadvantages In Using Twitter To Market My Business?

Published: 01st April 2010
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As a website owner, you have heard that many businesses have started marketing through a website called Twitter. Twitter can be found by simply going to twitter.com. What is this popular website that so many people are talking about? Twitter is a social networking website that is based around mini blogs. A blog is a way to share information on the Internet. Full length blogs can be found all across the Internet on websites and by using popular blogging sites such as blogger.com and wordpress.com.

Using Twitter can be a valuable tool for your business. You can let your customers and followers know every important thing that is going on in your business, increase your website traffic and let others know when your website is updated. With all of the advantages that Twitter has, you may also be wondering what are the disadvantages in using Twitter to market your business?

There are a few disadvantages but all of them can be avoided if you are careful. One disadvantage in marketing your business on Twitter is that you can become easily distracted. Rather than spending the time marketing your business, you may find yourself in conversation regarding non business related matters or browsing interesting links that the users you follow are posting. It can be quite easy to become caught up in what's going on with everyone else. When marketing on Twitter, you need to dedicate yourself to the marketing of your business and not the social aspect of the website.

When using Twitter and talking to customers or potential customers, make sure to remember that you are a professional business owner and
that you need to stay professional. If in your social media marketing you start to get too personal with your Twitter friends, it may cause you to lose business.

Using Twitter to market your business is an effective tool if you make it an effective tool. Just creating an account will not gain business
or increase website traffic. You need to be active in the Twitter community in order for your marketing strategy on Twitter to work. Once
again this comes down to dedication from you. You will not see any advantages from using Twitter if you are only posting a tweet once a
month.

Last, there is one disadvantage that many Twitter users do not agree with. Twitter has a privacy statement which admits that they do and
will use your personal information with 3rd party affiliates. This is the only disadvantage that you do not have direct control over. This
policy has kept many people from signing up with Twitter all together. Truth is though, is that many companies give your information to third
parties such as your credit card companies. This policy has not stopped many large companies and celebrities from signing up with Twitter
though and the choice is yours.

When using Twitter to market your business, just remember to do so in a professional manner and keep your marketing on track. Doing so will
ensure that you are gaining all of the advantages from Twitter and not gaining the disadvantages.

Learn Social Media Marketing and Improve your Business!

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